A Star Business Awards 2026 certificate dated 1 March 2026 recognises Wellton and Wellton AB for determination, vision and leadership. For Camilla Wellton, whose work spans fashion, accessories and I AWAKE’s books and guided practices, the recognition opens a question about design: what carries from something a person wears to something they read?
Camilla’s portfolio includes her fashion brand, the accessories venture We Got Cookies and I AWAKE’s books and guided practices. Across those forms, she’s concerned with the experience of the person who enters the work, not only the object seen from outside.
Camilla recalls that, during a telephone interview, an award interviewer described I AWAKE as central to the decision.
You can recognise why you keep saying yes and still hear yourself do it. In That’s Not Me, the reader brings a present situation to the page, describes what happened and marks a bodily response on a body map. The seven-day enquiry combines reading, writing and drawing with audio-guided practices and soundscapes. Camilla’s recorded guidance opens and closes the daily enquiry. What might the reader notice when that familiar request arrives again?
Wellton and Wellton AB owns Swedish Institute of Inner Technology AB, which owns I AWAKE.
Journalists and reviewers may request an interview, rights-cleared images or a press review edition. Tell Camilla what you are covering and your deadline.
